Can’t live with them. Can’t live without them. Just as some hotels have begun to master the ability to manage distribution at the property level abd wean themselves from their dependence on OTA’s, top OTA companies have thrown them a curveball. Hotels need to be worried. Hotel Online, Pranav Patel, explains why.
Hotel operators need to be worried about Priceline’s most recent acquisition.
Expedia’s recent acquisition of Travelocity and now Orbitz has overshadowed Priceline’s tiny acquisition of RocketMiles. While the Expedia deals are certainly cause for concern as further consolidation means two major players control 95% of the OTA market, Priceline’s acquisition has the potential to revolutionize their marketplace...Read More